Subscribe to our monthly digest of articles and research on executive thought leadership.

CONVO is a quick-read, monthly email update
on articles, insights and research about how executives can better create thought leadership content and lead business-building industry conversations.

Edited by Chuck Kent, our Chief Conversation Officer, CONVO will provide useable, real-world examples and advice for B2B and B2C:

  • CXOs
  • Executive  leadership teams
  • Heads of Thought Leadership
  • Directors of Communication
  • Content marketing leaders




Why thought leadership is now critical for demand generation. Chuck Kent sat down with Phil Gomes, SVP of Edelman, to discuss their joint research with LinkedIn that revealed a striking connection bectwen effective thought leadership and improved new business development. A brief video overview accompanies a full interview article.

What is the CEOs role in thought leadership? Three experts filling the role of Head of Thought Leadership for Hootsuite, SapientRazorfish and ITSMA discuss why and how to involve top leaders in your thought leadership programs.

Research worth reading. This month’s featured studies include thought leadership reports from Longitude and JP Morgan Chase.




Lead the Conversation provides a practical way to develop authentic thought leadership content for busy executives. We also help the C-Suite create and lead industry conversations, to which they can invite other leaders, turning prospects into relationships. © Creative on Call, Inc.

We help top executives create:
Interview series
Bylined articles
Blog posts
All forms of content