Lead the Conversation Blog

Ideas on thought leadership, executive content creation, and how to lead the conversation in your industry
How thought leadership builds shareholder value.

How thought leadership builds shareholder value.

La La Land. Surf, sand and suntans. As I parked under a palm tree outside Moira Conlon’s office, I was wondering how much someone from this mecca of the laid-back life could really tell me about the hard-nosed business benefits of thought leadership. But never...

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Can a good rant be good thought leadership?

Can a good rant be good thought leadership?

I’ll admit it, I like a good rant. That is, if it’s funny, got some bite to it, and manages in all its ticked-off glory to actually make me think. All of which is why I’ve been following Scot McKee for some years (at a safe distance; his B2B creative agency, Birddog,...

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How to make your CEO a thought leader

How to make your CEO a thought leader

Here’s a valuable secret about making your CEO a thought leader: you can’t. What you can do, however, is help your CEO let her “inner thought leader” out. Even the most time-challenged, bottom-line-fixated, publicity-averse Chief Executive can start turning her or his...

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Why every CEO needs a “Content Consigliere”

Why every CEO needs a “Content Consigliere”

Portions of this article first appeared in CEOWorld It’s a simple, but often ignored, truth: thought leaders are in a better position to win new business. In fact, an Edelman/LinkedIn survey reports that 41% of CEOs put companies on their RFP short lists precisely...

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Lead the Conversation provides a practical way to develop authentic thought leadership content for busy executives. We also help the C-Suite create and lead industry conversations, to which they can invite other leaders, turning prospects into relationships.

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