Conversation leadership via social media [Derek Walker]

Conversation leadership via social media [Derek Walker]

Conversation leadership via social media [Derek Walker] Social media is commonly considered a distribution channel for thought leadership content. But what happens when the social conversation – an on-going social media conversation with an entire industry – is itself...
Brands, purpose and profit in a time of plague

Brands, purpose and profit in a time of plague

Brands, purpose and profit in a time of plague Allow me, if you will, to diverge from my usual focus on how to create conversation leadership so that we might have a conversation with four thought leaders in the branding space. This conversation started about two...
Is your nonprofit overlooking its best thought leaders?

Is your nonprofit overlooking its best thought leaders?

Is your nonprofit overlooking its best thought leaders? Nonprofit storytelling is the no-brainer staple of nonprofit marketing; after all, great nonprofits spring out of a response to the human story. Thought leadership marketing, however, is less common, at least for...
Trends in nonprofit thought leadership

Trends in nonprofit thought leadership

Trends in nonprofit thought leadership My own recent work in thought leadership marketing for a nonprofit, UCAN, inspired me to learn more about how mission-driven organizations can use their leading thinkers to advance their good causes. The first stop on my journey...
How courageous conversations advance diversity and inclusion

How courageous conversations advance diversity and inclusion

Month: December 2019 The benefits of diversity and inclusion are much talked about. We particularly seem to like dropping stats with famous pedigrees. McKinsey says companies with racial diversity are 35% more likely to outperform peers. A Harvard Business Review...