Shut up! (And other secrets for winning new business).

Shut up! (And other secrets for winning new business).

Advertising and marketing agencies are (in)famous for talking about themselves. “Look at us – we won an award!”  Unfortunately, clients are less and less inclined to listen. While many agencies persist in trying to simply “wow” prospects with their creative...
Thought leadership: are books still the Holy Grail?

Thought leadership: are books still the Holy Grail?

There I was, sitting with a new CEO client, sketching out the beginnings of a reasonably multi-modal thought leadership program: videos, articles, blog posts, an interview series with industry notables (aka, his prospects), original research, speaking opportunities...
How CEOs use thought leadership for social impact

How CEOs use thought leadership for social impact

Research shows that executive thought leadership can boost corporate revenue – but can it do that while also engaging social issues? I had a chance to explore that question recently with Victoria Baxter, Executive Vice President of the Social Impact practice at Weber...
The 3 Rs of real thought leadership

The 3 Rs of real thought leadership

What is thought leadership – and what can it really do for your organization? I typically ask these two questions of all the thoughts leaders I interview, and few answers have been as specific as those from Gareth Lofthouse, Co-Founder of Longitude, the UK-based...
How Thought Leadership Grows Professional Services Firms Faster

How Thought Leadership Grows Professional Services Firms Faster

What’s the best new business development tool for professional services firms? For some time, Hinge Marketing has been making a convincing case  out of the proposition that there’s no better way to drive professional services growth than through a combination of...