Narrative and story – why they matter and how they differ.

Narrative and story – why they matter and how they differ.

Thought leaders and content marketers toss the words “narrative” and “story” around so often that they start to seem like indistinguishable bits of buzzword fluff. According to Kristian Alomá, CEO of Threadline, they are, however, quite different – and the importance...
How thought leadership builds shareholder value.

How thought leadership builds shareholder value.

La La Land. Surf, sand and suntans. As I parked under a palm tree outside Moira Conlon’s office, I was wondering how much someone from this mecca of the laid-back life could really tell me about the hard-nosed business benefits of thought leadership. But never...
Can a good rant be good thought leadership?

Can a good rant be good thought leadership?

I’ll admit it, I like a good rant. That is, if it’s funny, got some bite to it, and manages in all its ticked-off glory to actually make me think. All of which is why I’ve been following Scot McKee for some years (at a safe distance; his B2B creative agency, Birddog,...