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On B2B Thought Leadership as Demand Generation: Phil Gomes of Edelman

On B2B Thought Leadership as Demand Generation: Phil Gomes of Edelman

by Chuck Kent | Dec 20, 2017 | Conversation Leadership

Chuck Kent Long ago I heard a quip about the articles, white papers and press releases that once passed for thought leadership. “It’s like relieving yourself in a wool suit. You get a nice, warm feeling, but nobody really notices.” That long-ago sentiment may still be...
How thought leadership builds brands: A conversation with Nicole France of Cisco.

How thought leadership builds brands: A conversation with Nicole France of Cisco.

by Chuck Kent | Dec 4, 2017 | Conversation Leadership

Chuck Kent Working with executives to create meaningful content and industry conversations, I find a great deal of fascination with the phrase “thought leadership,” but not much understanding of what it is, who can and should be a thought leader, and what it all means...

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