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Brand stories as strategic assets: A conversation with David Aaker

Brand stories as strategic assets: A conversation with David Aaker

by Chuck Kent | Feb 26, 2018 | Conversation Leadership

Conversation Leadership Thought leadership and brand storytelling share topical turf that is all too well-trod. I was puzzled, then, as to why someone who was a leading thinker before “thought leader” was a thing would bother to write another tome for the already...
Five insights on thought leadership from a leader at Forbes Insights.

Five insights on thought leadership from a leader at Forbes Insights.

by Chuck Kent | Feb 14, 2018 | Conversation Leadership

Chuck Kent Thought leadership is big business, and few platforms or providers have done more to make it so than Forbes Media, whose combined platforms reach some 94 million monthly. Once considered an old-school business publisher, Forbes has transformed itself into a...

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