La La Land. Surf, sand and suntans. As I parked under a palm tree outside Moira Conlon’s office, I was wondering how much someone from this mecca of the laid-back life could really tell me about the hard-nosed business benefits of thought leadership. But never...
Thought leadership and brand storytelling share topical turf that is all too well-trod. I was puzzled, then, as to why someone who was a leading thinker before “thought leader” was a thing would bother to write another tome for the already over-burdened...
Thought leadership is big business, and few platforms or providers have done more to make it so than Forbes Media, whose combined platforms reach some 94 million monthly. Once considered an old-school business publisher, Forbes has transformed itself into a popular...
Here’s a valuable secret about making your CEO a thought leader: you can’t. What you can do, however, is help your CEO let her “inner thought leader” out. Even the most time-challenged, bottom-line-fixated, publicity-averse Chief Executive can start turning her or his...
In a marketing-and-innovation-saturated world, is it still possible to “eat your competition’s lunch?” Yes. But you may have to do it at supper time. At least, that’s the indication from one of the newest entries into the conversation leadership field, the Innovation...
Long ago I heard a quip about the articles, white papers and press releases that once passed for thought leadership. “It’s like relieving yourself in a wool suit. You get a nice, warm feeling, but nobody really notices.” That long-ago sentiment may still be embraced...
