Is your nonprofit overlooking its best thought leaders? Nonprofit storytelling is the no-brainer staple of nonprofit marketing; after all, great nonprofits spring out of a response to the human story. Thought leadership marketing, however, is less common, at least for...
Month: December 2019 The benefits of diversity and inclusion are much talked about. We particularly seem to like dropping stats with famous pedigrees. McKinsey says companies with racial diversity are 35% more likely to outperform peers. A Harvard Business Review...
Conversation Leadership What are the best industry associations? The ones that go beyond simple networking to deliver real thought leadership – idea sharing via conferences, seminars, webinars, podcasts, association publications and the like. But all too often the...
Month: June 2019 Advertising and marketing agencies are (in)famous for talking about themselves. “Look at us – we won an award!” Unfortunately, clients are less and less inclined to listen. While many agencies persist in trying to simply “wow” prospects with their...
Conversation Leadership Research shows that executive thought leadership can boost corporate revenue – but can it do that while also engaging social issues? I had a chance to explore that question recently with Victoria Baxter, Executive Vice President of the Social...
Conversation Leadership What’s the best new business development tool for professional services firms? For some time, Hinge Marketing has been making a convincing case out of the proposition that there’s no better way to drive professional services growth than...
