How courageous conversations advance diversity and inclusion

How courageous conversations advance diversity and inclusion

Month: December 2019 The benefits of diversity and inclusion are much talked about. We particularly seem to like dropping stats with famous pedigrees. McKinsey says companies with racial diversity are 35% more likely to outperform peers. A Harvard Business Review...
Why association leaders need to lead conversations

Why association leaders need to lead conversations

Conversation Leadership What are the best industry associations? The ones that go beyond simple networking to deliver real thought leadership – idea sharing via conferences, seminars, webinars, podcasts, association publications and the like. But all too often the...
Shut up! (And other secrets for winning new business).

Shut up! (And other secrets for winning new business).

Month: June 2019 Advertising and marketing agencies are (in)famous for talking about themselves. “Look at us – we won an award!”  Unfortunately, clients are less and less inclined to listen. While many agencies persist in trying to simply “wow” prospects with their...
How CEOs use thought leadership for social impact

How CEOs use thought leadership for social impact

Conversation Leadership Research shows that executive thought leadership can boost corporate revenue – but can it do that while also engaging social issues? I had a chance to explore that question recently with Victoria Baxter, Executive Vice President of the Social...
How Thought Leadership Grows Professional Services Firms Faster

How Thought Leadership Grows Professional Services Firms Faster

Conversation Leadership What’s the best new business development tool for professional services firms? For some time, Hinge Marketing has been making a convincing case  out of the proposition that there’s no better way to drive professional services growth than...
How thought leadership builds shareholder value.

How thought leadership builds shareholder value.

Conversation Leadership La La Land. Surf, sand and suntans. As I parked under a palm tree outside Moira Conlon’s office, I was wondering how much someone from this mecca of the laid-back life could really tell me about the hard-nosed business benefits of thought...