Shut up! (And other secrets for winning new business).

Shut up! (And other secrets for winning new business).

Advertising and marketing agencies are (in)famous for talking about themselves. “Look at us – we won an award!”  Unfortunately, clients are less and less inclined to listen. While many agencies persist in trying to simply “wow” prospects with their creative...
How CEOs use thought leadership for social impact

How CEOs use thought leadership for social impact

Research shows that executive thought leadership can boost corporate revenue – but can it do that while also engaging social issues? I had a chance to explore that question recently with Victoria Baxter, Executive Vice President of the Social Impact practice at Weber...
How Thought Leadership Grows Professional Services Firms Faster

How Thought Leadership Grows Professional Services Firms Faster

What’s the best new business development tool for professional services firms? For some time, Hinge Marketing has been making a convincing case  out of the proposition that there’s no better way to drive professional services growth than through a combination of...
How thought leadership builds shareholder value.

How thought leadership builds shareholder value.

La La Land. Surf, sand and suntans. As I parked under a palm tree outside Moira Conlon’s office, I was wondering how much someone from this mecca of the laid-back life could really tell me about the hard-nosed business benefits of thought leadership. But never...