Advertising and marketing agencies are (in)famous for talking about themselves. “Look at us – we won an award!” Unfortunately, clients are less and less inclined to listen. While many agencies persist in trying to simply “wow” prospects with their creative...
Research shows that executive thought leadership can boost corporate revenue – but can it do that while also engaging social issues? I had a chance to explore that question recently with Victoria Baxter, Executive Vice President of the Social Impact practice at Weber...
What’s the best new business development tool for professional services firms? For some time, Hinge Marketing has been making a convincing case out of the proposition that there’s no better way to drive professional services growth than through a combination of...
La La Land. Surf, sand and suntans. As I parked under a palm tree outside Moira Conlon’s office, I was wondering how much someone from this mecca of the laid-back life could really tell me about the hard-nosed business benefits of thought leadership. But never...
Thought leadership and brand storytelling share topical turf that is all too well-trod. I was puzzled, then, as to why someone who was a leading thinker before “thought leader” was a thing would bother to write another tome for the already over-burdened...
Thought leadership is big business, and few platforms or providers have done more to make it so than Forbes Media, whose combined platforms reach some 94 million monthly. Once considered an old-school business publisher, Forbes has transformed itself into a popular...
