by Chuck Kent | Jun 16, 2024 | thought leadership tips
Brand stories as strategic assets: David Aaker. Thought leadership and brand storytelling share topical turf that is all too well-trod. I was puzzled, then, as to why someone who was a leading thinker before “thought leader” was a thing would bother to write another...
by Chuck Kent | Jun 1, 2024 | Conversation Leadership, thought leadership tips
The power of interviews for thought leadership This blog and company are called Lead the Conversation for a simple reason — leading industry conversations, particularly via interviews, roundtables and such, is a powerful way to not only create thought leadership...
by Chuck Kent | Apr 14, 2024 | thought leadership tips
Your CEO needs a brand shrink. A version of this article originally appeared in CEOWorld magazine. Branding, once misperceived as the sole domain of Chief Marketing Officers (CMOs), is now a key concern in the corner office, too. CEOs are looking to leverage the...
by Chuck Kent | Mar 3, 2020 | Conversation Leadership, thought leadership tips
Is your nonprofit overlooking its best thought leaders? Nonprofit storytelling is the no-brainer staple of nonprofit marketing; after all, great nonprofits spring out of a response to the human story. Thought leadership marketing, however, is less common, at least for...
by Chuck Kent | Jun 3, 2019 | thought leadership tips
Month: June 2019 There I was, sitting with a new CEO client, sketching out the beginnings of a reasonably multi-modal thought leadership program: videos, articles, blog posts, an interview series with industry notables (aka, his prospects), original research, speaking...
by Chuck Kent | May 29, 2019 | Conversation Leadership, thought leadership tips
Conversation Leadership Research shows that executive thought leadership can boost corporate revenue – but can it do that while also engaging social issues? I had a chance to explore that question recently with Victoria Baxter, Executive Vice President of the Social...
