by Chuck Kent | Jan 3, 2019 | thought leadership tips
thought leadership tips Thought leaders and content marketers toss the words “narrative” and “story” around so often that they start to seem like indistinguishable bits of buzzword fluff. According to Kristian Alomá, CEO of Threadline, they are, however, quite...
by Chuck Kent | Feb 26, 2018 | thought leadership tips
Your CEO needs a brand shrink. A version of this article originally appeared in CEOWorld magazine. Branding, once misperceived as the sole domain of Chief Marketing Officers (CMOs), is now a...