Shut up! (And other secrets for winning new business).

Shut up! (And other secrets for winning new business).

Advertising and marketing agencies are (in)famous for talking about themselves. “Look at us – we won an award!”  Unfortunately, clients are less and less inclined to listen. While many agencies persist in trying to simply “wow” prospects with their creative...
Thought leadership: are books still the Holy Grail?

Thought leadership: are books still the Holy Grail?

There I was, sitting with a new CEO client, sketching out the beginnings of a reasonably multi-modal thought leadership program: videos, articles, blog posts, an interview series with industry notables (aka, his prospects), original research, speaking opportunities...