Advertising and marketing agencies are (in)famous for talking about themselves. “Look at us – we won an award!” Unfortunately, clients are less and less inclined to listen. While many agencies persist in trying to simply “wow” prospects with their creative...
There I was, sitting with a new CEO client, sketching out the beginnings of a reasonably multi-modal thought leadership program: videos, articles, blog posts, an interview series with industry notables (aka, his prospects), original research, speaking opportunities...
