How Thought Leadership Grows Professional Services Firms Faster

How Thought Leadership Grows Professional Services Firms Faster

Conversation Leadership What’s the best new business development tool for professional services firms? For some time, Hinge Marketing has been making a convincing case  out of the proposition that there’s no better way to drive professional services growth than...
How thought leadership builds shareholder value.

How thought leadership builds shareholder value.

Conversation Leadership La La Land. Surf, sand and suntans. As I parked under a palm tree outside Moira Conlon’s office, I was wondering how much someone from this mecca of the laid-back life could really tell me about the hard-nosed business benefits of thought...
Brand stories as strategic assets: A conversation with David Aaker

Brand stories as strategic assets: A conversation with David Aaker

Conversation Leadership Thought leadership and brand storytelling share topical turf that is all too well-trod. I was puzzled, then, as to why someone who was a leading thinker before “thought leader” was a thing would bother to write another tome for the already...
How to make your CEO a thought leader

How to make your CEO a thought leader

Chuck Kent Here’s a valuable secret about making your CEO a thought leader: you can’t. What you can do, however, is help your CEO let her “inner thought leader” out. Even the most time-challenged, bottom-line-fixated, publicity-averse Chief Executive can start turning...
Innovation, conversation and leadership: Nick Partridge from LPK.

Innovation, conversation and leadership: Nick Partridge from LPK.

Chuck Kent In a marketing-and-innovation-saturated world, is it still possible to “eat your competition’s lunch?”  Yes. But you may have to do it at supper time. At least, that’s the indication from one of the newest entries into the conversation leadership field, the...