by Chuck Kent | Jun 17, 2020 | Uncategorized
Conversation leadership via social media [Derek Walker] Social media is commonly considered a distribution channel for thought leadership content. But what happens when the social conversation – an on-going social media conversation with an entire industry – is itself...
by Chuck Kent | Jun 8, 2020 | Uncategorized
Brands, purpose and profit in a time of plague Allow me, if you will, to diverge from my usual focus on how to create conversation leadership so that we might have a conversation with four thought leaders in the branding space. This conversation started about two...
by Chuck Kent | Jan 22, 2020 | Uncategorized
Trends in nonprofit thought leadership My own recent work in thought leadership marketing for a nonprofit, UCAN, inspired me to learn more about how mission-driven organizations can use their leading thinkers to advance their good causes. The first stop on my journey...
by Chuck Kent | Apr 2, 2018 | Uncategorized
Month: April 2018 I’ll admit it, I like a good rant. That is, if it’s funny, got some bite to it, and manages in all its ticked-off glory to actually make me think. All of which is why I’ve been following Scot McKee for some years (at a safe distance; his B2B creative...
by Chuck Kent | Jun 28, 2017 | Uncategorized
Month: June 2017 An interview with Andy Crestodina, Co-Founder and Strategic Director for Orbit Media Studios, and Chuck Kent of Lead the Conversation If anyone knows how the science of modern marketing works, it’s Andy Crestodina, co-founder of Orbit Media Studios....