Conversation leadership via social media [Derek Walker]

Conversation leadership via social media [Derek Walker]

Conversation leadership via social media [Derek Walker] Social media is commonly considered a distribution channel for thought leadership content. But what happens when the social conversation – an on-going social media conversation with an entire industry – is itself...
Brands, purpose and profit in a time of plague

Brands, purpose and profit in a time of plague

Brands, purpose and profit in a time of plague Allow me, if you will, to diverge from my usual focus on how to create conversation leadership so that we might have a conversation with four thought leaders in the branding space. This conversation started about two...
Trends in nonprofit thought leadership

Trends in nonprofit thought leadership

Trends in nonprofit thought leadership My own recent work in thought leadership marketing for a nonprofit, UCAN, inspired me to learn more about how mission-driven organizations can use their leading thinkers to advance their good causes. The first stop on my journey...
Can a good rant be good thought leadership?

Can a good rant be good thought leadership?

Month: April 2018 I’ll admit it, I like a good rant. That is, if it’s funny, got some bite to it, and manages in all its ticked-off glory to actually make me think. All of which is why I’ve been following Scot McKee for some years (at a safe distance; his B2B creative...