Lead the Conversation Blog
Ideas on thought leadership, executive content creation, and how to lead the conversation in your industry
How CEOs use thought leadership for social impact
Research shows that executive thought leadership can boost corporate revenue – but can it do that while also engaging social issues? I had a chance to explore that question recently with Victoria Baxter, Executive Vice President of the Social Impact practice at Weber...
The 3 Rs of real thought leadership
What is thought leadership – and what can it really do for your organization? I typically ask these two questions of all the thoughts leaders I interview, and few answers have been as specific as those from Gareth Lofthouse, Co-Founder of Longitude, the UK-based...
How Thought Leadership Grows Professional Services Firms Faster
What’s the best new business development tool for professional services firms? For some time, Hinge Marketing has been making a convincing case out of the proposition that there’s no better way to drive professional services growth than through a combination of...
Narrative and story – why they matter and how they differ.
Thought leaders and content marketers toss the words “narrative” and “story” around so often that they start to seem like indistinguishable bits of buzzword fluff. According to Kristian Alomá, CEO of Threadline, they are, however, quite different – and the importance...
How thought leadership builds shareholder value.
La La Land. Surf, sand and suntans. As I parked under a palm tree outside Moira Conlon’s office, I was wondering how much someone from this mecca of the laid-back life could really tell me about the hard-nosed business benefits of thought leadership. But never...
Can a good rant be good thought leadership?
I’ll admit it, I like a good rant. That is, if it’s funny, got some bite to it, and manages in all its ticked-off glory to actually make me think. All of which is why I’ve been following Scot McKee for some years (at a safe distance; his B2B creative agency, Birddog,...
Five insights on thought leadership from a leader at Forbes Insights.
Thought leadership is big business, and few platforms or providers have done more to make it so than Forbes Media, whose combined platforms reach some 94 million monthly. Once considered an old-school business publisher, Forbes has transformed itself into a popular...
How to make your CEO a thought leader
Here’s a valuable secret about making your CEO a thought leader: you can’t. What you can do, however, is help your CEO let her “inner thought leader” out. Even the most time-challenged, bottom-line-fixated, publicity-averse Chief Executive can start turning her or his...
Innovation, conversation and leadership: Nick Partridge from LPK.
In a marketing-and-innovation-saturated world, is it still possible to “eat your competition’s lunch?” Yes. But you may have to do it at supper time. At least, that’s the indication from one of the newest entries into the conversation leadership field, the Innovation...
On B2B Thought Leadership as Demand Generation: Phil Gomes of Edelman
Long ago I heard a quip about the articles, white papers and press releases that once passed for thought leadership. “It’s like relieving yourself in a wool suit. You get a nice, warm feeling, but nobody really notices.” That long-ago sentiment may still be...
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