Lead the Conversation Blog

Ideas on thought leadership, executive content creation, and how to lead the conversation in your industry
Can a good rant be good thought leadership?

Can a good rant be good thought leadership?

I’ll admit it, I like a good rant. That is, if it’s funny, got some bite to it, and manages in all its ticked-off glory to actually make me think. All of which is why I’ve been following Scot McKee for some years (at a safe distance; his B2B creative agency, Birddog,...

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How to make your CEO a thought leader

How to make your CEO a thought leader

Here’s a valuable secret about making your CEO a thought leader: you can’t. What you can do, however, is help your CEO let her “inner thought leader” out. Even the most time-challenged, bottom-line-fixated, publicity-averse Chief Executive can start turning her or his...

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Why every CEO needs a “Content Consigliere”

Why every CEO needs a “Content Consigliere”

Portions of this article first appeared in CEOWorld It’s a simple, but often ignored, truth: thought leaders are in a better position to win new business. In fact, an Edelman/LinkedIn survey reports that 41% of CEOs put companies on their RFP short lists precisely...

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Ryan Rieches on Conversation Leadership in B2B

Ryan Rieches on Conversation Leadership in B2B

Directly across from the office of Ryan Rieches, CEO of BrandingBusiness, is a striking red, yellow and black mural, a patchwork of the distinctive art accompanying some 70 editions of his podcast “Expert Opinion.” It’s a good reminder to the co-founder of this...

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Why Jason Miller isn’t (just) a thought leader.

Why Jason Miller isn’t (just) a thought leader.

As the Global Content Marketing Leader for LinkedIn, Jason Miller knows a thing or two about creating content that creates thought leaders. He also appears to know, along with the likes of Beth Comstock, that in a world awash with articles, Slideshare presentations,...

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Lead the Conversation provides a practical way to develop authentic thought leadership content for busy executives. We also help the C-Suite create and lead industry conversations, to which they can invite other leaders, turning prospects into relationships.

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