Lead the Conversation Blog
Ideas on thought leadership, executive content creation, and how to lead the conversation in your industry
How thought leadership builds brands: A conversation with Nicole France of Cisco.
Working with executives to create meaningful content and industry conversations, I find a great deal of fascination with the phrase “thought leadership,” but not much understanding of what it is, who can and should be a thought leader, and what it all means to your...
Why every CEO needs a “Content Consigliere”
Portions of this article first appeared in CEOWorld It’s a simple, but often ignored, truth: thought leaders are in a better position to win new business. In fact, an Edelman/LinkedIn survey reports that 41% of CEOs put companies on their RFP short lists precisely...
Ryan Rieches on Conversation Leadership in B2B
Directly across from the office of Ryan Rieches, CEO of BrandingBusiness, is a striking red, yellow and black mural, a patchwork of the distinctive art accompanying some 70 editions of his podcast “Expert Opinion.” It’s a good reminder to the co-founder of this...
Why Jason Miller isn’t (just) a thought leader.
As the Global Content Marketing Leader for LinkedIn, Jason Miller knows a thing or two about creating content that creates thought leaders. He also appears to know, along with the likes of Beth Comstock, that in a world awash with articles, Slideshare presentations,...
Andy Eltzroth on conferences as conversation leadership.
Publishing thought leadership content is fine. It’s best practice. In fact, many experts feel it’s mandatory. But it’s not enough. Simply pushing your own thoughts out there is insufficient in a world where nearly two and a half million new blog posts are published...
Margaret Molloy on conversation leadership
Margaret Molloy is not simply the Global Chief Marketing Officer of Siegel+Gale, one of the world’s most notable branding firms (and the “simplicity” company). She is also tops in her own right: Top 50 Most Influential CMOs, Top 100 CMOs on Twitter and, the accolade...
Do you want to be relevant? Andy Crestodina on the imperative of executive content creation.
An interview with Andy Crestodina, Co-Founder and Strategic Director for Orbit Media Studios, and Chuck Kent of Lead the Conversation If anyone knows how the science of modern marketing works, it’s Andy Crestodina, co-founder of Orbit Media Studios. So why is this...
How to create stronger culture via CEO conversations
The importance of building positive corporate culture isn’t news — and hasn’t been since the often-quoted Peter Drucker announced what culture eats for lunch. What is still news, however, is how little corporations and their leaders are doing about it. A PwC...
Can content be core business strategy? Robert Rose weighs in.
Allow me to state the (hopefully) obvious: executive content creation and thought leadership (our usual topics of concern here) need to be part of an organization’s overall content marketing strategy. But as content marketing matures, and the marketplace becomes...
Faces vs. Facts: What research suggests about emotion in thought leadership
How can you become an executive thought leader? You’ve got great data. You’ve done the analysis. You’re ready to rock their world. But there’s still one problem: Nobody’s going to believe you. Well, almost nobody, if you’re a C-Suite type. Research shows that the vast...
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