Lead the Conversation Blog
Ideas on thought leadership, executive content creation, and how to lead the conversation in your industry
Brand stories as strategic assets: David Aaker.
Thought leadership and brand storytelling share topical turf that is all too well-trod. I was puzzled, then, as to why someone who was a leading thinker before “thought leader” was a thing would bother to write another tome for the already over-burdened...
The power of interviews for thought leadership
This blog and company are called Lead the Conversation for a simple reason — leading industry conversations, particularly via interviews, roundtables and such, is a powerful way to not only create thought leadership content but to also develop new business...
Your CEO needs a brand shrink.
A version of this article originally appeared in CEOWorld magazine. Branding, once misperceived as the sole domain of Chief Marketing Officers (CMOs), is now a key concern in the corner office, too. CEOs are looking to leverage the positive impact of brand on consumer...
![Conversation leadership via social media [Derek Walker]](https://leadtheconversation.net/wp-content/uploads/2020/06/derek-walker-brown-and-browner-1024x512-1.jpg)
Conversation leadership via social media [Derek Walker]
Social media is commonly considered a distribution channel for thought leadership content. But what happens when the social conversation – an on-going social media conversation with an entire industry – is itself the content? To find out, I recently interviewed Derek...
Is your nonprofit overlooking its best thought leaders?
Nonprofit storytelling is the no-brainer staple of nonprofit marketing; after all, great nonprofits spring out of a response to the human story. Thought leadership marketing, however, is less common, at least for nonprofits themselves (note: I’m happy to be...
Trends in nonprofit thought leadership
My own recent work in thought leadership marketing for a nonprofit, UCAN, inspired me to learn more about how mission-driven organizations can use their leading thinkers to advance their good causes. The first stop on my journey was Washington, DC, and the National...
How courageous conversations advance diversity and inclusion
The benefits of diversity and inclusion are much talked about. We particularly seem to like dropping stats with famous pedigrees. McKinsey says companies with racial diversity are 35% more likely to outperform peers. A Harvard Business Review study finds that that the...
Why association leaders need to lead conversations
What are the best industry associations? The ones that go beyond simple networking to deliver real thought leadership – idea sharing via conferences, seminars, webinars, podcasts, association publications and the like. But all too often the approach to “thought...
Shut up! (And other secrets for winning new business).
Advertising and marketing agencies are (in)famous for talking about themselves. “Look at us – we won an award!” Unfortunately, clients are less and less inclined to listen. While many agencies persist in trying to simply “wow” prospects with their creative...
Thought leadership: are books still the Holy Grail?
There I was, sitting with a new CEO client, sketching out the beginnings of a reasonably multi-modal thought leadership program: videos, articles, blog posts, an interview series with industry notables (aka, his prospects), original research, speaking opportunities...
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