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Brand stories as strategic assets: David Aaker.

Brand stories as strategic assets: David Aaker.

by Chuck Kent | Jun 16, 2024 | thought leadership tips

Brand stories as strategic assets: David Aaker. Thought leadership and brand storytelling share topical turf that is all too well-trod. I was puzzled, then, as to why someone who was a leading thinker before “thought leader” was a thing would bother to write another...
The power of interviews for thought leadership

The power of interviews for thought leadership

by Chuck Kent | Jun 1, 2024 | Conversation Leadership, thought leadership tips

The power of interviews for thought leadership This blog and company are called Lead the Conversation for a simple reason — leading industry conversations, particularly via interviews, roundtables and such, is a powerful way to not only create thought leadership...

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